Work / 03 · Print / Design
Ocean Blue Galleries
A series of artist-appearance posters built on one flexible system — a consistent grid and hierarchy across every show, with full freedom of color, imagery, and mood.
01 / The challenge
Gallery posters need to feel like part of a series, but every exhibition deserves its own visual voice. A system that is too rigid kills individual character; one that is too loose loses the gallery’s identity.
The goal was a framework flexible enough to be a canvas, not a constraint.
02 / Our approach
We developed a modular typographic system — a consistent grid, a fixed hierarchy, and clear type rules that give every poster the same underlying structure. Within that structure, everything else is free to change: color, image treatment, scale, and mood.
The result is a family you recognize instantly, where each piece still feels tailored to its artist. The system scales cleanly to digital formats for social promotion.
03 / The outcome
The series gives the gallery a consistent, elevated presence across its exhibition program — and new shows slot into the system with minimal design time while keeping quality high.
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